Levi Strauss & Co. raised its fiscal year guidance following a strong quarterly performance that saw revenue growth of 14% and higher profits. The denim company reported growth across multiple channels, regions and product categories during its latest quarter.

For the first time in the company's history, direct-to-consumer sales accounted for more than half of Levi's total revenue. This milestone reflects the company's ongoing shift toward selling directly to customers through its own stores and online platforms rather than relying primarily on wholesale retail partners.

The updated financial outlook signals continued momentum for Levi Strauss as its turnaround strategy shows measurable results. The company has been working to modernize its business model and expand beyond traditional wholesale distribution.

Meanwhile, action camera manufacturer GoPro announced a significant workforce reduction as part of a broader restructuring plan. The company's board approved measures to cut 145 employees, representing approximately 23% of its total workforce.

GoPro characterized the layoffs as part of a cost-cutting initiative designed to streamline operations. The wearable camera maker has faced ongoing challenges in a competitive market for action cameras and related equipment.

The contrasting fortunes of the two companies highlight different trajectories within the consumer goods sector, with Levi Strauss capitalizing on brand strength and distribution strategy while GoPro works to right-size its operations.