StubHub has agreed to pay $10 million to settle Federal Trade Commission allegations that the company engaged in deceptive pricing practices on its ticket resale platform.

The FTC alleged that StubHub violated federal consumer protection laws by advertising ticket prices without clearly disclosing upfront what the total cost would be, including all mandatory fees. The agency said this practice violated both the FTC Act and its Rule on Unfair or Deceptive Fees.

According to the FTC's complaint, StubHub's website displayed ticket prices prominently but only revealed additional mandatory fees later in the purchasing process. This pricing structure, known as "drip pricing," allegedly misled consumers about the true cost of tickets until they were deeper into the transaction.

The settlement comes amid broader scrutiny of ticketing industry practices. Consumer complaints about ticketing companies have become so common that some state attorneys general offices have experienced significant backlogs in processing grievances from residents.

As part of the settlement agreement, StubHub must change its pricing practices to provide clearer disclosure of all mandatory fees upfront when advertising ticket prices to consumers. The company did not admit wrongdoing as part of the settlement.

The FTC has increasingly focused on fee disclosure practices across various industries, with particular attention to businesses that advertise base prices but add mandatory charges later in the purchasing process.