World, the company behind an iris-scanning verification system using spherical devices called Orbs, is expanding its human verification services through new partnerships with major technology platforms.

The company has announced a collaboration with Zoom that will display verification badges on meeting participants' video tiles to indicate they have been authenticated as human users through World's system. This integration aims to address concerns about artificial intelligence-generated personas in video conferencing.

World is also pursuing partnerships with other platforms, including dating app Tinder, as part of a broader strategy to scale its verification technology across multiple services. The company's Orb devices scan users' irises to create unique digital identities while maintaining anonymity.

The verification project has generated significant interest in the technology sector, though it has also faced scrutiny over privacy concerns related to biometric data collection. World's approach centers on creating a global identity verification system that can distinguish human users from AI-generated accounts across digital platforms.

The expansion comes as concerns grow about AI-powered bots and deepfakes infiltrating online services, creating demand for reliable human authentication methods across various digital platforms and applications.