Google is reportedly in talks with semiconductor company Marvell Technology to develop new artificial intelligence chips, according to a report from The Information.

The discussions represent Google's continued efforts to expand its custom chip capabilities as the company seeks to enhance its AI infrastructure and reduce reliance on third-party providers. Google has previously developed its own Tensor Processing Units (TPUs) for machine learning workloads.

Marvell Technology specializes in data infrastructure semiconductor solutions and has experience in designing chips for data centers and cloud computing applications. The company's expertise could complement Google's AI chip development goals.

The potential partnership comes as major technology companies are investing heavily in custom silicon to power their artificial intelligence services and maintain competitive advantages in the rapidly evolving AI market. Companies like Apple, Amazon, and Microsoft have also developed their own specialized chips for various applications.

Neither Google nor Marvell immediately responded to requests for comment regarding the reported discussions. The talks are ongoing and may not result in a formal partnership agreement.