YouTube announced it is expanding its artificial intelligence likeness detection technology to include celebrities, providing public figures with a tool to identify and request removal of AI-generated deepfake content featuring their likeness.

The platform's likeness detection feature automatically searches YouTube for AI deepfake content and flags it for public figures who are enrolled in the program. The technology represents an expansion of YouTube's existing content monitoring systems to address the growing prevalence of AI-generated videos.

Celebrities and their representatives will be able to use the tool to track AI content featuring their likeness on the platform. When deepfake content is identified, public figures can request its removal through YouTube's reporting mechanisms.

The announcement comes as AI-generated content has become increasingly sophisticated and widespread across social media platforms. Deepfake technology can create realistic but fabricated videos of people saying or doing things they never actually did.

YouTube has not specified which celebrities will initially have access to the expanded detection tool or provided a timeline for broader rollout of the feature. The company previously offered similar AI detection capabilities for a more limited group of users before extending it to celebrity figures.