Ford Motor Company announced plans to launch seven new vehicle models in its European market as part of a broader strategy to increase sales and compete with Chinese automakers in the region.

The new model lineup will include a small electric hatchback among other vehicles, as the automaker seeks to strengthen its position in Europe's evolving automotive market. The announcement comes as Ford faces increasing competition from Chinese manufacturers expanding into European markets.

Separately, a Ford subsidiary signed a five-year energy storage agreement with French utility company EDF. The deal reflects Ford's efforts to diversify beyond traditional vehicle manufacturing into adjacent sectors including software, services, and energy infrastructure.

The energy storage partnership with EDF represents part of Ford's broader transformation strategy as automakers increasingly explore opportunities in the energy sector. The agreement spans five years, though specific financial terms were not disclosed.

Ford's shares rose following the announcements, as investors responded positively to the company's European expansion plans and diversification efforts. The moves signal Ford's commitment to competing in key international markets while adapting to the automotive industry's shift toward electrification and energy services.