Former Republican presidential candidate Nikki Haley said Sunday she will not seek the party's nomination in 2028, definitively ruling out another White House bid during an appearance on CNN's "State of the Union."

"I will not," Haley told host Dana Bash when asked directly about potential future presidential ambitions. Haley, who served as South Carolina governor and U.S. ambassador to the United Nations under former President Trump, suspended her 2024 presidential campaign earlier this year after winning only her home state's primary and Washington D.C.

Meanwhile, Republican incumbents facing primary challenges are increasingly incorporating Trump imagery and messaging into their campaign advertisements, even when the former president has endorsed their opponents. The strategy reflects the continued influence of Trump's brand within the Republican Party as candidates seek to appeal to his base of supporters.

The trend highlights the complex dynamics within the GOP as elected officials navigate their relationships with Trump while defending their seats. Many incumbents are emphasizing their alignment with Trump-era policies and using similar visual aesthetics in their campaign materials, regardless of whether they have received his formal backing.

Haley's decision to rule out a 2028 run comes as the Republican Party continues to grapple with questions about its future direction and leadership following the 2024 election cycle. Her definitive statement removes one potential candidate from speculation about the next presidential race.